When you truly understand the great unknown, you will be able to essentially capture meaningful insights into the digital experience of your customers. The only problem is that it is similar to finding that proverbial needle in a stack of hay, and you are not even sure if you are really looking for a needle in the first place. Of course, the irony is that if you already knew what to look for, you will not be looking at all.
However, there is a very plain and simple answer to all of these. You have to automatically capture every single piece of the relevant data from the whole process, whether it is from the side of your client or your server.
If you can use customer experience and digital behavior analytics, artificial intelligence or machine learning, and free text search, you will be able to begin transforming how you view customer journeys through digital portals.
Technological evolutions of today have reached that point where you can already automatically record, replay, index, and analyze all customer sessions across mobile and web platforms. It includes everything they do and see, such as cursor movements and data entered, all of which are automatically analyzed, stored, and compressed. The truth is, the automatic digital recording has already become an important prerequisite for all comprehensive digital transformation programs.
Start Doing Automatic Recording If You Don’t Want to Miss Out
There are a lot of exciting benefits that automatic digital recording can give to organizations with a digital presence. But, probably the most crucial advantages are the reduced time to insight as well as the confidence knowing that you can always capture all data with no need for you to tag or configure anything even when your mobile application or website has been updated.
However, it is a must to remember that not every automatic recording system is made equal, with some solely capturing data from the side of the client. But, in order to see the entire picture, data from the server side is also essential. For instance, recording on the client side alone will not explain errors which are taking place only on the side of the server, such as error messages generated from servers, which can result in abandoned transactions during checkout. A recording on the client side can be disabled by the end customers as well, which only means that this does not tamper-proof and cannot be utilized for compliance purposes.
Tips for Choosing the Best Automatic Digital Recording Solution
As far as digital recording solutions providers are concerned, you can find lots of options available in the market. But, you can narrow down the many options by focusing on your main goals.
So far, most digital recording solutions call for configuration for the exact definition of elements that have to be captured, recorded, and stored. It is always best to invest in something that can cater to all of your needs, and make things easier for you and not further add to your burdens.